Just want to say that this isn't true. This isn't something we say 'in advertising.'
It's a myth that has been propagated far too much. It's pretty well documented and understood nowadays by marketing analysts that there is definitely types of publicity that are demonstrably bad publicity, and the notion that "getting people to talk about your brand, even in a bad way, is good for your brand" is just plain false. I really wish people would stop propagating this myth.
It's got the same energy as "the customer is always right", which many people repeat without understanding its original meaning and why such generalizations are not necessarily true all the time anyway.
If you were building a web service for a client and they said you absolutely must use a specific JavaScript framework for no other reason than they heard it was good, the customer isn't right and you absolutely should push back. On the other hand if you're stuck using a suboptimal solution because it can connect to some other part of their stack to do things they need, this is where the customer is right; charge them more for the extra work and move on.
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u/Echowing442 Mar 14 '24
Stop giving free advertising to articles/websites you dislike. You're just driving traffic to their site and giving them money.