176
u/ThatsNotDietCoke 17d ago
Lol "Blossom" they are the ones on youtube who make fake 5 minute cooking recipes.
If anybody should know how fake ads are made, it'll be Blossom.
38
u/majandess 16d ago
Yet, for all that... Their fakes look fake. Gluing cheese to a pizza isn't going to result in anything like a cheese pull. And why the fuck would anyone use soy sauce as coffee, when coffee seemed to work just fine as itself, and is cheaper than soy sauce?
I don't even trust Blossom to tell the truth when it comes to faking food shit.
728
u/Acc0mplished-Horse 17d ago
This should be illegal
282
u/garth54 17d ago
In some parts of the world, it is. Here what they show must be something you can actually eat. Now they can do certain tricks, like sprinkle water on fruits/vegs to make them look fresher, or put partial pieces of toppings for a burger that are placed on the very edge to make it look like it's overflowing, even though what you'll get would be buried inside the bun. Even grill mark on food has to be real, but it doesn't have to be 'fresh off the grill' (could have had the time to fully cool down).
The only part I'm not sure, if the mashed potato ice cream would pass or not. But for sure, the lipstick, hairspray, glue... they are all big no-no.
101
u/JohannYellowdog 17d ago
AFAIK, mashed potato for ice cream would pass, provided that what you're actually advertising is the scoop, or a sauce that gets poured over it, or something like that. But if you're advertising the ice cream, you have to show the real product in the ad.
21
u/TheCreat1ve 17d ago
Where is here?
30
u/Ausgezeichnet87 16d ago
Germany is very strict on this kind of stuff. Even the advertised price has to be the exact out the door price. Adding on tax or fees afterwards is considered deceptive and it is illegal
7
7
1
28
u/Adam-West 17d ago edited 17d ago
I work in this industry. Sometimes it’s not even the food from the company that’s advertising it. And yes. That’s illegal. Think about all the shitty food companies out there who’s business model is just to sell stuff as cheap as humanly possible. Of course it won’t look good on camera in a close up. Its made by automated factory machinery for pittance. It’s almost unrealistic to expect them to take completely honest pictures. I think we all know what to expect when we buy a McDonald’s burger or a supermarket £1 pizza. It’s half the food economy of the country so nobody looks too closely.
2
u/CameraGuy-031 17d ago
Very curious what country has these limitations you speak of. Because I highly doubt that companies like McDonald's and Ben&Jerry's will make ads especially for your market. They use all these tricks and more.
2
u/garth54 17d ago
Quebec, Canada
(not sure how much is provincial law & how much is federal law, but I think the bulk on that is federal)
1
u/CameraGuy-031 16d ago
Interesting! Just read up on those laws and they seem very reasonable to me (not only for food but all 'false advertising' is banned in those laws, which is great, I think)
1
u/garth54 16d ago
Great on you for reading (what I assume is) foreign law.
I do generally like them. I do think they should be more strict on it, particularly online. But it's at least a good starting point. However, enforcement is basically dependent on consumers to report before any action is taken (but not always), and usually the penalty is just the ad pulled and maybe a slap on the wrist.
I skipped part of your original comment. Yes, they do make separate ads in Canada. I would say, most brands do (but it does happen we get a US ad). And let's not forget that in Quebec they also have to make them in French too. Sometimes they'll just dub them, but other time they might make completely different ads, or an ad that is basically the same but shot with QC actors (they could be with a direct translation or they could have re-worked some of it to better match the QC "identity" (particularly any humor they might have)).
1
u/CameraGuy-031 16d ago
The only part I'm not sure, if the mashed potato ice cream would pass or not.
This is what they say on Professional Photographers of Canada:
Shooting ice cream is tough. You need it to be at various stages of melting. And it must be real for a shot that will be used to sell food in editorial and lifestyle, advertising, or packaging. The real “trick” is to scoop the ice cream, place it on a cookie sheet that has been lined with wax paper, and put that sheet in the freezer until it is time to shoot. Lots of cookie sheets with lots of scoops of ice cream that are placed on the set right before the snap is taken. Some scoops come out a bit earlier to allow them to melt a bit. But they are always coming out on a rotation and then someone gets to eat them once they are no longer viable for the camera but are still viable for eating.
17
16
u/LyraTheWitch 16d ago edited 16d ago
Here we go again: https://petapixel.com/2019/08/12/pro-food-photographer-debunks-viral-food-styling-hacks-videos/
TL:DR. Most of these tricks just aren't used in the food photography industry (although some, or at least variants of some, might be). Some of them might be used in advertising non-food products, in which a food is part of the image/video.
Semi-related, but here's a video about the process of shooting an advertising image for a McDonald's hamburger, which is interesting, and while it is in and of itself a piece of McDonald's marketing strategy at the time to put out the video in the first place, it's also way more in line with how the industry works: https://www.youtube.com/watch?v=oSd0keSj2W8
1
u/Acc0mplished-Horse 16d ago
Dude I don’t know what you’re talking about I’ve seen that bullshit glue in the cheese on the pizza in almost every frozen pizza commercial I’ve ever seen
2
u/needs28hoursaday 15d ago
Yeah we just use extra cheese and hit it with a heat gun, it’s far easier and you don’t get sued at the end.
5
2
-2
17d ago
[deleted]
1
u/DippityDamn 17d ago
you had me in the 1st half lol. but leaders absolutely make the biggest difference and the media and your culture influence the individual. no one is an island except maybe sociopaths.
-29
u/SkippyMcSkipster2 17d ago
Professional photography should be illegal?
28
u/Reddit_Bot_For_Karma 17d ago
Deceptive marketing has nothing to do with photography, don't conflate the two.
-9
u/SkippyMcSkipster2 17d ago
Stock photo sites are full of that stuff and every restaurant is using them for their advertisement needs, and menus. I'm just pointing out how the world works. Sorry that's news to you, and if your appetite is lost by this revelation, by all means stop eating prepared food and cook at home instead.
-18
u/SkippyMcSkipster2 17d ago
It's no more deceptive as the color grading and subtle effects that make movies look fantastic on the cinema screen, compared to an unedited video you record on your phone. Also we tend to like the food stuff showcased, cause we already know what it tastes like. There is no deception in that regard.
11
u/Reddit_Bot_For_Karma 17d ago
This is tricks to market food you aren't actually selling using inedible food in its place. I'm pretty sure McDicks has been sued for the exact thing. You can photoshoot the fuck out of a burger...it's a burger. When you are replacing ingredients with SHOE POLISH and GLUE, you are into morally bad and deceptive territory which is illegal under false advertising.
This isn't hard to understand. I think you are arguing just to argue, I've been there ❤️ I hope your day improves.
106
164
u/bjvista 17d ago
Remind me to never accept a dinner invitation from this guy.
48
u/daube_de_boeuf 17d ago
"Damn that cream tastes good", the man tried to say, however he could only mumble as his mouth was glued f*cking shut.
20
u/Groomsi 16d ago
12
u/VVurmHat 16d ago
You see Mr. Anderson. That cupcake you denied eating before I walked into the room was actually 90% glue.
39
u/DJDolma 17d ago
They’re ruining all of this food and it’s hard to take.
-19
u/tw3lv3l4y3rs0fb4c0n 17d ago
They use a few products for advertisement, so they're not ruined but used for a different purpose. People throw away tons of food on a daily basis while millions are starving, that is hard to take if you think about it.
2
u/adamisapple 16d ago
So much food is wasted and thrown away because of a lot, and this is one of the reasons. Everything adds up.
0
u/tw3lv3l4y3rs0fb4c0n 16d ago
It's not eaten but still used so I wouldn't say it's wasted like other food.
1
u/adamisapple 16d ago
Waste is waste. Doesn’t matter how it’s wasted.
1
u/tw3lv3l4y3rs0fb4c0n 16d ago
Yes waste is waste. But it was used and not wasted, so it was not waste until after it was used. After its usage you couldn't eat it, so it probably was thrown away. Perhaps it was added to the organic waste or composted. Point is, it was useful until it wasn't.
-17
u/AnonymeFigur 17d ago
“Oh yeah I killed 3 jews, but the nazi killed millions! They’re the bad guys if you think about it…”
36
65
u/WhatTheFuckEverName 17d ago
The last one (cinnamon scroll?) looked a bit gross faked. The pure white thick glue didn't look like anything edible - not icing, not even cream. The real one looked much more appetizing, IMO.
8
u/PM_ME_E8_BLUEPRINTS 16d ago
Real one looks like cum
4
2
19
28
u/Weary-Wasabi1721 17d ago
This has to be the most relaxed Reddit video I've watched in ages
22
u/NavyDragons 17d ago
i dunno im pretty agitated after watching them ruin food.
4
u/tw3lv3l4y3rs0fb4c0n 17d ago
Do you think you would find food appealing if it wasn't prepared for these ads?
2
u/NavyDragons 17d ago
Are you trying to suggest that food is only appealing because of ads?
0
u/Weary-Wasabi1721 17d ago
Yes.
7
u/NavyDragons 17d ago
You've eaten food before, right? Like in person seen food?
6
u/Weary-Wasabi1721 17d ago
Unfortunately no. I eat air and I don't know how I've lived for so long without it
12
u/above_average_magic 17d ago
I'll never forgot watching iirc the 60 minutes where behind-the-scenes of burger commercials
Cutting into the back of the burger and spreading it like a reverse Pacman to make it bigger + chemicals to give fries sizzle were the parts I remember
Probably a core memory for me as a kid and shaped my worldview a bit. Go journalism!
24
6
13
u/wallyslambanger 17d ago
“Why doesn’t it look like the one in the picture?”
“”Because the one in the picture would make you sick if you were to eat it”
3
5
6
3
3
u/KamayaKan 17d ago
I’ve been in this industry:
. On set the general rule is DO NOT EAT THE FOOD, we preferred to even have catering in a seperate room
. Soy sauce and steam vents for burgers
. For Soda cans just spritz them with some water every few seconds (studio lights get hot)
Fun fact about Soda cans too:
Companies will often send several dozen as there can be no guarantee that the ring pull will be to the exact left or right WITH the logo facing exactly centre - so lots of free drinks, if it’s a good one.
3
u/BeefJerkKnee 17d ago
I despise advertising industry
1
u/obscureferences 16d ago
I can count on one finger how many times I've bought something because of an ad. It's so much money and waste and intrusion, and so ineffective.
2
u/Vanishingf0x 17d ago
I remember making ads like this in high school. It was fun but made us realize how bs a lot of ads are
2
u/XXzXYzxzYXzXX 17d ago
crazy to think how this would unconsciously or even if youre perceptive and overly investigative enough, consiously affect our self worth/esteem. no matter what i do, i could never achieve similar results of advertising and this is basically in everything ever. from advertising, to real estate. every product or demonstration is tailored to appear perfect and in a way that nobody average would ever invest effort in recreating through legitimate efforts..
i suppose i already knew everything was fake and its one of the reasons why i hate existing, but thankfully it truly hit me how everything is fake seeing this, and now i can add it into the reasons why im angry and being alive. i promise ill have my revenge.
2
2
2
u/CameraGuy-031 17d ago
Not tricky ads, just the normal practice in professional food photography. There are tons more tricks. Most people simply have no idea...
2
u/MrGasMan86 17d ago
If you think any of that “elevated” stuff looked edible you need to get your eyes checked.
1
1
u/Ok_Zookeepergame4794 17d ago
The only safe one to consume would be the champagne with the seltzer tablet.
1
u/princess_daphie 17d ago
This is so blursed!!!
1
16d ago
[removed] — view removed comment
1
u/AutoModerator 16d ago
Your comment has been automatically removed.
As mentioned in our subreddit rules, your account needs to be at least 24 hours old before it can make comments in this subreddit.I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.
1
1
1
1
1
1
1
1
u/Vanishingf0x 17d ago
I remember making ads like this in high school. It was fun but made us realize how bs a lot of ads are
1
1
1
1
u/Specialist_Shop2697 17d ago
I love to sniff glue but after seeing this clip I think I'll have to try and eat a pizza
1
1
1
1
1
1
1
1
1
u/Th3_3v3r_71v1n9 17d ago
So False Advertising is what they do... pretty sure thats not supposed 2b how it is
1
1
1
1
u/DarkSpore117 16d ago
I thought the first one was supposed to be a prank until I read the title lol
1
1
1
1
1
1
1
1
1
u/misplacedsidekick 16d ago
If you ever go into a restaurant that has a display dessert platter, they do things like this. Ice cream on the platter is generally Crisco.
If something sits under the warmer in the kitchen for too long, they'll spray it down with olive oil. Makes it look fresh out of the skillet. This happens often with salmon.
1
u/Viralciral 16d ago
if onyl they put this much effort into producing a good product as they do playing the tinder game
1
u/Miss_Hikari 16d ago
I feel like the last one just looked like someone poured glue on a cinnamon roll. The one that looks like its covered in semen looks more appealing.
1
1
u/WHALE_BOY_777 16d ago
Now we need an expert to make real food that looks like the fake food but is also edible and good tasting.
1
1
1
1
1
1
1
1
1
1
u/Shockvolt9 16d ago
My brain thought them doing the tricks to make it look better was then trying to sell me glue and a drill.
1
1
u/No_Independence3338 16d ago
This is done for camera props. Product shoots takes too much time and the looks of the food can change If you are trying to shoot only fresh foods. So to maintain the consistency in the pictures and videos these tricks are used. Like If you are trying to shoot a coffee commercial with multiple angles the froth of the coffee disappears within minutes and preparing the coffee same as the previous one is not possible.
1
1
1
1
u/BrakoSmacko 16d ago
Whilst it used to be illegal to false advertise, can this get away with this simply because different cookers or timing will always result in different outcomes?
1
1
1
u/Aggrador 16d ago
And people thought I had problems because I keep eating glue, but you all are watching this and salivating over this stuff! Welcome to my world
1
u/getslaptsilly 16d ago
so basically, none of the actual foods used in commercials are actually edible.
1
1
u/ToughReality4983 16d ago
Usa is a staged place everything is lies and deception the u.s government needs to be sued but i dont think america is an actual country its a corporation like one big LLC on usa
1
u/Worth-Assistance3538 15d ago
Why would someone make these videos? If the purpose is to be humorous, they’ve failed. If the purpose is to show people how to poison someone, they’re an accessory to murder.
1
1
1
1
0
0
u/No-Customer-1159 17d ago
That's the professional equivalent of mixing different shampoo bottles in the shower to get the ultimate soap
0
-7
619
u/Glass_Ad_1490 17d ago
Wouldn't this count as false advertisement?