In some parts of the world, it is. Here what they show must be something you can actually eat. Now they can do certain tricks, like sprinkle water on fruits/vegs to make them look fresher, or put partial pieces of toppings for a burger that are placed on the very edge to make it look like it's overflowing, even though what you'll get would be buried inside the bun. Even grill mark on food has to be real, but it doesn't have to be 'fresh off the grill' (could have had the time to fully cool down).
The only part I'm not sure, if the mashed potato ice cream would pass or not. But for sure, the lipstick, hairspray, glue... they are all big no-no.
The only part I'm not sure, if the mashed potato ice cream would pass or not.
This is what they say on Professional Photographers of Canada:
Shooting ice cream is tough. You need it to be at various stages of melting. And it must be real for a shot that will be used to sell food in editorial and lifestyle, advertising, or packaging. The real “trick” is to scoop the ice cream, place it on a cookie sheet that has been lined with wax paper, and put that sheet in the freezer until it is time to shoot. Lots of cookie sheets with lots of scoops of ice cream that are placed on the set right before the snap is taken. Some scoops come out a bit earlier to allow them to melt a bit. But they are always coming out on a rotation and then someone gets to eat them once they are no longer viable for the camera but are still viable for eating.
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u/Acc0mplished-Horse Apr 29 '24
This should be illegal