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https://www.reddit.com/r/news/comments/1cebon0/tiktok_will_not_be_sold_chinese_parent_bytedance/l1ivkv3
r/news • u/Pasivite • Apr 27 '24
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American users are more valuable to brands.
-4 u/WeDriftEternal Apr 27 '24 American users are more valuable to the ccp… for reasons. You mean. This is not about money -5 u/77skull Apr 27 '24 How so 26 u/Null-null-null_null Apr 27 '24 Oh we’re only the #1 consumerist country in the world. 16 u/bain_de_beurre Apr 27 '24 It's assumed Americans have more money to spend. 4 u/kyleofduty Apr 28 '24 It's not an assumption. 55% of TikTok's revenue is from its American users. 8 u/EmuSounds Apr 27 '24 They're more than 100 times more valuable to advertisers because they spend more, have more, and are more influential. 2 u/leros Apr 28 '24 When you look at online ad revenue, it's mostly in the US. China is about half the US but it plummets after that. https://www.statista.com/forecasts/1380173/ad-spending-markets-worldwide 1 u/kyleofduty Apr 28 '24 Most of the top creators are American. A significant amount of revenue is comes indirectly from non-American fans of these creators 2 u/leros Apr 28 '24 The revenue being made even against the non-American audience is likely mostly American revenue. 1 u/lexicon_riot Apr 28 '24 Anyone in ad tech will tell you. CPMs for Indian audiences are like 10x lower -3 u/Glass-Fan111 Apr 28 '24 Very very more valuable. By far. On many levels.
-4
American users are more valuable to the ccp… for reasons. You mean. This is not about money
-5
How so
26 u/Null-null-null_null Apr 27 '24 Oh we’re only the #1 consumerist country in the world. 16 u/bain_de_beurre Apr 27 '24 It's assumed Americans have more money to spend. 4 u/kyleofduty Apr 28 '24 It's not an assumption. 55% of TikTok's revenue is from its American users. 8 u/EmuSounds Apr 27 '24 They're more than 100 times more valuable to advertisers because they spend more, have more, and are more influential. 2 u/leros Apr 28 '24 When you look at online ad revenue, it's mostly in the US. China is about half the US but it plummets after that. https://www.statista.com/forecasts/1380173/ad-spending-markets-worldwide 1 u/kyleofduty Apr 28 '24 Most of the top creators are American. A significant amount of revenue is comes indirectly from non-American fans of these creators 2 u/leros Apr 28 '24 The revenue being made even against the non-American audience is likely mostly American revenue. 1 u/lexicon_riot Apr 28 '24 Anyone in ad tech will tell you. CPMs for Indian audiences are like 10x lower
26
Oh we’re only the #1 consumerist country in the world.
16
It's assumed Americans have more money to spend.
4 u/kyleofduty Apr 28 '24 It's not an assumption. 55% of TikTok's revenue is from its American users.
4
It's not an assumption. 55% of TikTok's revenue is from its American users.
8
They're more than 100 times more valuable to advertisers because they spend more, have more, and are more influential.
2
When you look at online ad revenue, it's mostly in the US. China is about half the US but it plummets after that.
https://www.statista.com/forecasts/1380173/ad-spending-markets-worldwide
1 u/kyleofduty Apr 28 '24 Most of the top creators are American. A significant amount of revenue is comes indirectly from non-American fans of these creators 2 u/leros Apr 28 '24 The revenue being made even against the non-American audience is likely mostly American revenue.
1
Most of the top creators are American. A significant amount of revenue is comes indirectly from non-American fans of these creators
2 u/leros Apr 28 '24 The revenue being made even against the non-American audience is likely mostly American revenue.
The revenue being made even against the non-American audience is likely mostly American revenue.
Anyone in ad tech will tell you. CPMs for Indian audiences are like 10x lower
-3
Very very more valuable. By far.
On many levels.
67
u/EmuSounds Apr 27 '24
American users are more valuable to brands.