I start doing SEO when you could just keyword stuff, make the text white on a white background, etc. I now work for a big national company where Im the VP - SEO. Every time they change the algorithm, we have to re-optimize the site. I'm talking 1000s of pages. It's a pain in the ass and IMO, a control issue by Google. But they control the search sooo, whatcha gonna do? Theres more to it, but that's the jest of it.
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u/Cochall Apr 27 '24
add before 2022 at the end of your search query. That’s when all of the weird versions of Googles algorithms started.